Addressing the Challenges of Stock Loss and Shoplifting by Means of Security Cameras

Black Friday and Christmas are around the corner, bringing increased foot traffic as shoppers seek bargains and work to complete their holiday shopping. Unfortunately, this seasonal influx also brings an increase in shoplifting and other retail crimes, targeting both retailers and customers aiming to enjoy the festive shopping season.

Retailers have access to a variety of tools that help ensure a safe shopping environment and a positive experience for customers. A study on the impact of physical stock loss on the financial performance of retail businesses indicates that the strategic use of security measures – such as a combination of CCTV, electronic article surveillance (EAS), and trained security personnel – can significantly reduce incidents of shoplifting.

Ares-i is an innovative security solution designed to address the challenges of stock loss and shoplifting by means of security cameras. Ares-i enables retailers to create facial recognition watchlists of known offenders. When these individuals enter the store, the facial recognition technology identifies them, transforming the response from reactive to proactive as the store’s loss prevention protocols are activated.

By acting as a powerful deterrent, Ares-i helps reduce incidents of theft and vandalism, protecting retailers’ assets while enhancing safety for customers and employees. The technology’s rapid identification of high-risk individuals allows for swift, targeted responses, minimising potential risks. Additionally, Ares-i generates valuable data insights, aiding in the development of refined crime prevention strategies, supporting investigations, improving access control, and optimising inventory and return management processes.

Beyond loss prevention, Ares-i supports broader operational goals that enhance both customer experience and brand trust. By demonstrating a commitment to providing a safe shopping environment, retailers can build customer loyalty and foster a stronger brand image. Further, Ares-i helps optimise staff allocation and streamline security management, maximising resources used during peak shopping periods for greater operational efficiency and a seamless shopping experience.

As a long-term investment, an advanced security technology like Ares-i yields substantial financial benefits by reducing shrinkage, mitigating liability risks, and ensuring product availability. This approach not only protects financial assets but also ensures that customers feel secure, which is increasingly important in today’s retail landscape.

The system captures detailed records, including facial images of known offenders and potential accomplices, with critical information like exact entry time and watchlist classification. This data empowers security teams to make quick, informed decisions. Real-time monitoring enables immediate alerts and responses, providing enhanced security by ensuring that relevant information is readily available to security or authorised personnel.

International deployments of similar technology have achieved impressive results, with some retailers reporting up to a 90% reduction in shoplifting incidents following implementation.